This guide walks you through the various options when customizing Universal Google Analytics widgets.

View lets you pick the Google Analytics Account, Property and View you want to return data for.

If your plan allows, you can connect to multiple Google Analytics accounts. Click Add connection when selecting your view.

The metric picker allows you to select any Universal Google Analytics metrics Geckoboard supports.

Line charts, Column charts and Tables allow plotting a second metric on the same widget. To do this, click Add second metric.

The visualization picker allows you to choose between plotting your data as:

The options available depend on how you've configured your widget. See our guide to choosing the right visualization for your data.

If you want to group by a certain dimension you need to select a visualization that supports grouping:

For example, you could try the Leaderboard visualization configured to show Conversions by Medium or Sessions by Page.

If you're creating a Line or Column chart and haven't chosen additional metrics to compare, you can Split by a chosen dimension. It's also possible to split your data by custom events created in Google Analytics.

For example, you could try splitting Pageviews by Device with the Horizontal Axis set to Time, to see the devices used to view your site per day.

The time picker allows you to select timeframe for your data. You can also create a Custom period from the bottom of the select menu.

If you're creating a Number or Line chart, you can compare to a previous period.

For example, you could try comparing Today to the Same day last week.

The Gauge visualization supports setting minimum and maximum values. If left blank, these values are automatically calculated.

Filters allow you to dial in to the exact value you care about. Filter options available include:

For example, you could show Sessions where active Campaign is X, or Unique Pageviews where Page path contains /product/.

On the Number, Line, Column and Bar charts visualizations it's possible to show your progress towards a chosen target by setting a goal.

Setting a Starting from value on Number visualizations enables you to set more meaningful goals. For example, you could track your goal to increase Session with event for this month from 50k to 55k.

The Formatting menu allows you to overrule the automatically set number of decimal places used, or add additional information about the values on your widget. For more information, see our guide to using the data formatting options.