Track Google Ads data via Google Analytics in Geckoboard

Use our Google Analytics data source to display your Google Ads data on your Geckoboard dashboard.

Step 1: Connect your Google Ads account to Google Analytics

Geckoboard can only pull Google Ads metrics through Google Analytics when you link your Ads to your Analytics account. If your Ads account isn’t connected properly, you won't see your data in Geckoboard.

Step 2: Build Google Ads visualizations in Geckoboard

We'll use our Google Analytics data source to create a dashboard widget displaying your Google Ads data.

  1. Add a new Universal Google Analytics widget.
  2. Click the more options menu on your new widget, then click Edit.
  3. In the Metrics menu, look for the Adwords category of metrics. From the right hand menu, we'll pick Cost. You'll now see a figure displayed on your number widget.Use the tree select menu to find your Google Ads metric
  4. Change the timespan for the ads data. Select This month to see data for the month to date.select a time value you'd like to see data for
  5. Select Filter results and filter out the specific ad group or campaign you want to see data for.select a time value you'd like to see data forUse the tree select menu to find your Google Ads filtersAdd a filter for your Google Ads metric
  6. Apply an optional Comparison to previous period.number
  widget showing you how much money has been spent on your Google Ads campaign in the
  last 30 days
  7. To break down the cost by another value, switch to Leaderboard and group by 'adgroup' to see the most expensive ad groups this month.

    Or, you could switch to the Column chart with the horizontal axis set to Ad Distribution Network to show cost across your different channels.column
  chart widget showing you how much money has been spent on your Google Ads campaign in the
  last 30 days
  8. When you've finished configuring your widget, click outside of the menu to close it. Finally, hover over the new widget and click the title to edit it e.g. Ad Costs (This month).
Was this article helpful?

Awesome! 👍 Thanks so much for your feedback!

Sorry about that! Start a conversation now.

Ready to create your own dashboard?

Get started for free

Still have questions? Get in touch.