Track Google Ads data in Geckoboard

In this article, we'll show how to display information from your Google Ads (previously Google AdWords, before July 24, 2018) data on your Geckoboard dashboard.

Important note

If your Google Ads widget is missing data (empty), check if you have a browser extension such as AdBlock, AdBlock Plus installed. Follow our instructions on how to unblock *.geckoboard.com/*.

Example

Not sure what you'd like to show with AdWords data? Take a look at our Ads marketing dashboard example.

Which metrics and visualizations are available for Google Ads?

Performance metrics

Display the average of a particular metric over a given timeframe for a given account, campaign, ad group, ad or keyword. The metrics available here are:

  • Cost per click (CPC)
  • Click through rate (CTR)
  • Position
  • Cost per conversion
  • Conversion rate
  • Clicks
  • Conversions
  • Cost
  • Impressions

Google Adwords Performance metrics

Top performing search queries

Display a list of the top performing search queries for a particular keyword over a given timeframe. This can be shown for an ad group or campaign and a specific metric can be chosen to denote how performance is judged. The list can be sorted in ascending or descending order.Top performing search queries

Top performing locations

Display a list of the top performing locations for an ad group or campaign over a given timeframe. A specific metric can be chosen to denote how performance is judged and the list can be sorted in ascending or descending order. The locations listed can broken down at a country, region, city, quarter or metropolitan area level.Top performing locations

Create a new Google Ads widget

To create a Google Ads widget, follow these steps:

  1. Click Add widget, located in the top right of your dashboard.
  2. Search for Google Ads using the Search sources field.

    Alternatively, you can also scroll down the alphabetical list of integrations until you reach the Google Ads integration.
  3. Click on the Google Ads integration.
  4. Select the widget you'd like to add from the gallery of available widgets.

Is this is your first Google Ads widget?

You'll need to connect the Google account used to manage this to Geckoboard.

If you manage more than one Google account with a connected Google Ads account, you can also connect multiple Google accounts to your Geckoboard.

If you've already connected to the correct Google account, you can skip to configuring your Google Ads widget..

Create a connection to Google

When adding your first Google Ads widget, you'll be asked to create a connection and authenticate your Google account so that we're able to collect your data and display it on the dashboard. You only need to create this connection once for Google Ads – we'll take care of the rest.

To connect your Google account with Geckoboard, follow these steps:

  1. The authentication box will first ask you to name this connection to your Google Ads account.Google Adwords authentication box

    Tip

    We recommend using a meaningful name that will allow you to know which Google account it is connected to and distinguish it from any other connections you might make.

  2. Click on the Connect via Google Ads button.
  3. A popup window will appear and allow you to log in to your Google Ads account.Log in to your Google AdWords accountIf you're not signed in to Google, you'll see a prompt to do this.

    If you're already signed in to Google, you'll see the logged in account at the top of the list or can choose to sign in to a different account.
  4. You'll then see a prompt asking you to allow Geckoboard to manage your Google Ads campaigns.prompt asking for Geckoboard's permission to manage your Google AdWords campaigns

    Important note

    Geckoboard's application will view the information in your Google Ads account and access it via the API to display on your dashboard.

    We won't change any data or campaigns and the staff here at Geckoboard won't have access to the connection unless you give us explicit permission to do this for troubleshooting purposes.

  5. Click on Allow.
  6. You're now ready to configure your first Google Ads widget!

Configuring your Google Ads widget

Complete the following fields for all Google Ads widgets:

Account
Check that this option shows the correct connection for the Google account that you would like to use.
Title
This can be set to any text you'd like to create the title element of the widget, or left blank if you would prefer not to include a title.
Customer
Select the particular Ads instance within the Google account that you would like to show data for within the widget.
Time frame
Select the particular period that you would like to show data for, from the list of available time frames.
Ads element
Select whether you would like to show data for a particular campaign or ad group. With the Performance Metrics widget, you can also select either the entire account or a particular ad with this option.
Network Type
If you've specified which elements of Google's network your ad or campaign appears on, you can select this here or use this option to view only performance in one particular element.

To set up a Performance Metrics widget, you should configure the following additional fields:performance metrics config

Performance Metric
Select the metric that you would like to show from the dropdown list of available Google Ads metrics.
Filter By Device
If you would like to see data for only tablets, mobiles or desktop or for unknown devices, you can select this option here.
Secondary stat
Optionally, add a metric to appear as a secondary element on the widget below the first, such as a comparison to the previous period.
Goal
Optionally, if you are not using a secondary stat, add a goal for the metric to appear as a secondary element on the widget

To set up a Top performing search queries widget, you should configure the following additional fields:top performing search queries config

Keyword Match Type
If you have specified a particular keyword match type within the Ads campaign, you can select this here or use this option to view data for all keyword match types.
Campaign
Select the Ads campaign that you would like to show data for, from the list of available campaigns.
Ad Group
If you have selected ad group within the Ads element option, you should choose the ad group that you would like to show data for, from the list of available ad groups.
Metric
Select the metric that should be used to judge the performance of the keywords when ordering the data within the widget. The value of this will be shown below each keyword in the list.
Options
Lists are sorted in descending order by default. Check the box here to sort in ascending order instead.

To set up a Top performing locations widget, you should configure the following additional fields:top performing locations config

Campaign
Select the Ads campaign that you would like to show data for, from the list of available campaigns.
Ad Group
If you have selected ad group within the Ads element option, you should choose the ad group that you would like to show data for, from the list of available ad groups.
Metric
Select the metric that should be used to judge the performance of the locations when ordering the data within the widget. The value of this will be shown below each location in the list.
Location specificity
Select how you would like the locations to be shown, from the list of available options.
Options
Lists are sorted in descending order by default. Check the box here to sort in ascending order instead.
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