This guide walks you through the various options available when customizing Facebook Ads widgets.

If your plan allows, you can connect to multiple Facebook accounts. To do this, open the Account menu and click Add connection.

Select any of the Facebook Ads metrics Geckoboard supports.

Line charts, Column charts and Tables allow plotting a second metric on the same widget. To do this, click Add second metric.

For example, you could add a second metric to a line chart to show Clicks vs Installs.

Choose between plotting your data as:

The options available depends on how you've configured your widget. See our guide to choosing the right visualization for your data.

If you want to group by a certain dimension you need to select a visualization that supports grouping:

You can build widgets that group metrics by campaign, ad or ad set.

The time picker allows you to select timeframe for your data. You can also create a Custom period from the bottom of the select menu.

If you're creating a Number or Line chart, you can compare to a previous period.

For example, you could try comparing Campaign lead value to a previous campaign.

The Gauge visualization supports setting minimum and maximum values. If left blank, these values are automatically calculated.

Filters allow you to dial in to the exact value you care about. Filter options available include:

You can build widgets that filter by multiple campaigns, ad sets or ads.

If you're creating a Line or Column chart and haven't chosen additional metrics to compare, you can Split by a chosen dimension.

On the Number, Line, Column and Bar charts visualizations it's possible to show your progress towards a chosen target by setting a goal.

Setting a Starting from value on Number visualizations enables you to set more meaningful goals.

The Formatting menu allows you to overrule the automatically set number of decimal places used, or add additional information about the values on your widget. For more information, see our guide to using the data formatting options.