Creating Facebook Ads widgets

This guide walks you through the various options available when configuring a Facebook Ads widget.Widget config for Facebook Ads


With Geckoboard you can connect to multiple Facebook accounts. To do this, open the Account menu and click Add connection.


The metric picker allows you to select any of the Facebook Ads metrics Geckoboard supports.

Line charts, Column charts and Tables allow plotting a second metric on the same widget. To do this, click Add second metric.

For example, you could add a second metric to a line chart to show Clicks vs Installs.Line chart widget showing Facebook ads clicks and installs data

Visualization picker

The visualization picker allows you to choose between plotting your data as:

  • Number
  • Gauge
  • Line chart
  • Column chart
  • Bar chart
  • Leaderboard
  • Table

The options available depends on how you've configured your widget. See our guide to choosing the right visualization for your data.


If you want to group by a certain dimension you need to select a visualization that supports grouping:

  • Column chart (under Horizontal Axis)
  • Bar chart (Labels)
  • Leaderboard (Labels)
  • Table (Group by)

Split by

If you're creating a Line or Column chart and haven't chosen additional metrics to compare, you can Split by a chosen dimension.


The time picker allows you to select timeframe for your data. You can also create a Custom period from the bottom of the select menu.

Compare to previous period

If you're creating a Number or Line chart, you can compare to a previous period.

For example, you could try comparing Campaign lead value to a previous campaign.Number widget showing Facebook ads campaign leads data compared to the last campaign

Min/Max values

The Gauge visualization supports setting minimum and maximum values. If left blank, these values are automatically calculated.

Filter results

Filters allow you to dial in to the exact value you care about. Filter options available include:

  • Is: show only those values that the data is
  • Is not: show only those values that the data is not

Set a goal

On the Number, Line, Column and Bar charts visualizations it's possible to show your progress towards a chosen target by setting a goal.

Setting a Starting from value on Number visualizations enables you to set more meaningful goals.


The Formatting menu allows you to overrule the automatically set number of decimal places used, or add additional information about the values on your widget. For more information, see our guide to using the data formatting options.

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