This guide walks you through the various options available when customizing Google Analytics 4 widgets.

If you’re using the Universal version of Google Analytics, check out our Universal Analytics article.

Select any of the Google Analytics 4 metrics Geckoboard supports. Line charts, Column charts and Tables allow plotting a second metric on the same widget. To do this, click + Compare metric.

The visualization picker allows you to choose between plotting your data as:

The options available depend on how you've configured your widget. See our guide to choosing the right visualization for your data.

The time picker allows you to select a timeframe for your data. You can also create a Custom period from the bottom of the select menu.

If you want to group by a certain dimension, you need to select a visualization that supports grouping:

For example, you could try the Leaderboard visualization configured to show Conversions by Medium or Sessions by Page.

If you're creating a Number or Line chart, you can compare your data to a previous period.

For example, you could try comparing Today to the Same day last week.

The Gauge visualization supports setting minimum and maximum values. If left blank, these values are automatically calculated.

Filters allow you to dial into the exact value you care about. Filter options available include:

For example, you could show Sessions where active Campaign ID is X, or Unique Pageviews where Page path contains /product/.

If you're creating a Line or Column chart and haven't chosen additional metrics to compare, you can Split by a chosen dimension. It's also possible to split your data by custom events created in Google Analytics.

For example, you could try splitting Views by Device category with the Horizontal Axis set to Time, to see the devices used to view your site per day.

On the Number, Line, Column and Bar charts visualizations it's possible to show your progress towards a chosen target by setting a goal.

Setting a Starting from value on Number visualizations enables you to set more meaningful goals. For example, you could track your goal to increase Engaged sessions for this month from 50k to 55k.

The Formatting menu allows you to overrule the automatically set number of decimal places used, or add additional information about the values on your widget. For more information, see our guide to using the data formatting options.