With Geckoboard's YouTube integration, your dashboard can display both channel stats including views, comments, subscribers and video counts and video-specific stats in the form of a number or line chart for video views, estimated minutes watched, average view duration, comments, favorites added, favorites removed, likes, dislikes, shares, and unique viewers.
How the YouTube integration can be useful:
Such data visualizations could be important to you and your team for that you are running a crowdfunding campaign with the support of a series of videos (or even just one) hosted on YouTube. As time is very important when running such a campaign, you can respond quickly and continue to redefine your plan based on what your dashboard tells you.
It could also be that you have a series of videos related to your products. Are visitors to your site interested in the product videos? Which videos are most popular? Which gender has the most views? It's easy to get your answers with the YouTube integration widgets.
Connecting your YouTube account to Geckoboard
The first time that you use the YouTube integration on your dashboard, Geckoboard will ask to connect to your YouTube account. If you have multiple YouTube (or Google+) accounts, you can select here which account you want to connect to. Then you'll need to allow Geckoboard to access this account
Individual widgets available for the YouTube integration
Here are the widgets available as part of the YouTube integration with a brief description of what each does:
Channel Stats – Displays the value of channel view count, comment count, subscriber count or video count
Channel Stats widget displaying the Channel View Count
Video Stats Line Chart – A line chart about a specific video.
The metrics available for this widget are: views, unique viewers, estimated minutes watched, average view duration, average view percentage, comments, favorites added, favorites removed, likes, dislikes, shares, subscribers gained, and subscribers lost.
Its other configurable options are time period, country filter, comparison boolean, and goal.
Video Stats Line Chart displaying Video Views over the past 365 days
Video Demographic Stats – Shows the breakdown of viewers for a specific video by age group and gender. Other configurable options for this widget are time period and country filter.
Viewer Gender Pie Chart – A pie chart of viewers for a specific video by gender. Other configurable options for this widget are time period and country filter.
Video Stats –This is a Number and Secondary Stat widget that can focus on either all videos or one specific video. It displays the current value and below shows a comparison to the value of the previous time period in the way of percentage increased or decreased.
It can be configured with the following metrics over a defined period of time: views, estimated minutes watched, average view duration, average view percentage, comments, favorites added, favorites removed, likes, dislikes, shares, subscribers gained, and subscribers lost. It can also be configured to filter by the country of the users.
Video Stats widget displaying the Average View Duration metric
Popular Stats List – This widget is a list that can be set to display all videos ranked by view count (with view numbers), playback location ranked by view count, and traffic source by view count.
For videos by view count, all of the connected YouTube channel videos are used.
For playback location by view count, a specific video is selected and a time period defined.
The traffic source by view count metric is configured with a specific video, a time period defined, and can also be configured with the options: advertisement, web page, Google search term, YouTube page, and YouTube search term.
Popular Stats list displaying the Videos by View Count metric
The time period for these widgets can be set to 7, 14, 28, 30, 45, 90, 180 or 365 days.
To add one of these widgets to your dashboard:
- Click Add Widget at the top right of your dashboard.
- Search for 'YouTube' or choose YouTube from the list of integrations
- If you have not already, Geckoboard will then ask you to connect your YouTube account.
- Choose which widget you would like.
Finally, set up your widget:
- Select the YouTube account the data is coming from (if you have more than one).
- Give your widget a relevant title.
- Define its display size on your dashboard.
- Choose the type of metric.
As described above, some widgets will also have other options, such as: which video to focus on, a time frame for the data, a country filter, whether or not to show a comparison to data from a previous period, and a goal (target) that you want to reach.