Track Mailchimp campaign data in Geckoboard
MailChimp is a web-based application that handles the three main tasks of email marketing: managing subscriber lists, building email campaigns, and reviewing campaign reports.
Our MailChimp integration lets you see all your key data on a real-time dashboard without constantly having to log in to MailChimp. You can keep a close eye on how your email campaigns are performing and improve your email marketing strategy.
Which metrics and visualizations are available for Mailchimp?
- Campaign Metrics List
Display stats like Opens, Unsubscribes, Open Rate and Clicks for your most recent Campaigns. - List Metrics Number Stat
Display stats like Average Open Rate, Total Subscribers, or Subscribers Since the Last Campaign for a List. - List Subscribers Line Chart
Display the growth in Subscribers to a List over time. - Campaign Metrics Number Stats
Display stats like Opens, Unsubscribes, Open Rate and Clicks for a specific Campaign
Create a new Mailchimp widget
- Click , located in the top right of your dashboard.
- Search for Mailchimp using the Search sources field.
Alternatively, you can also scroll down the alphabetical list of integrations until you reach the Mailchimp integration. - Click on the Mailchimp integration.
Note
Is this is your first Mailchimp widget? You'll need to connect your Mailchimp account to Geckoboard.
If not, you can skip to our example Mailchimp widgets.
Create a connection with Mailchimp
When adding your first Mailchimp widget, you'll be asked to create a connection and authenticate your Mailchimp account so that we're able to collect your data and display it on the dashboard. You only need to create this connection once – we'll take care of the rest.
To connect your Mailchimp account with Geckoboard, follow these steps:
- Inside the Create a Connection panel, click on the button.
- Inside the pop-up window, enter your MailChimp Username and Password.
- Click Log in to authorize your account.
- You're now ready to configure your first Mailchimp widget! Any Mailchimp widgets you create will pull in and display data from this Mailchimp account.
Note
You can connect as many Mailchimp accounts as you need, but you'll only need to authenticate once per account.
Example Mailchimp widget configurations
Configuring an example Campaign Metrics List widget
The Campaign Metrics List widget lets you track a wide range of metrics — Opens, Unsubscribes, Open Rate, Clicks, Successful Deliveries, among others — for your recent email campaigns. You can choose to display these metrics for all your mailing lists or for a specific one.
The setup screen of the widget will look like this: 
Note
The widget offers a number of metrics to track for your email campaigns. Should you need help on what a particular metric means, you can refer to MailChimp's Campaign Statistics documentation.
Configuring an example List Metrics Number Stat widget
The List Metrics Number Stat widget allows you to track the Average Open Rate, Average Click Rate, Average Subscribe Rate, Average Unsubscribe Rate, Total Subscribed and Total Cleaned for a List.
You can also track the number of people who've Subscribed, Unsubscribed or have been Cleaned since your last campaign using this widget.
The setup screen of the widget will look like this: 
Note
Based on the metric you're looking to track, you can optionally display these secondary stats:
- Average Open Rate
- Average Click Rate
- Average Subscribe Rate
- Subscribed since last campaign
- Total Subscribed (You can choose from the following secondary stats for this metric:)
- Sparkline (Visualize the trend of the total number of subscribers to your list over the last 7 or 30 days.)
- Percentage change (Display the percentage change in the total number of subscribers to your list from Yesterday, Last 7 days or Last 30 days.)
- Goal (The target you want to hit.)
Configuring an example List Subscribers Line Chart widget
The List Subscribers Line Chart widget allows you to display the trend in the growth in subscribers to a List over time. You can track the trend for Total Subscribers, Opt-ins and Imports.
The setup screen of the widget will look like this:
Configuring an example Campaign Metrics Number Stats widget
The List Subscribers Line Chart widget lets you track a wide range of metrics — Opens, Open Rate, Clicks, Unsubscribed, Last Opened, Abuse Reports, among others — for a specific campaign.
Further, you can choose to track these metrics for all your mailing lists or for a specific one.
The setup screen of the widget will look like this:
Note
You can optionally display a Goal for most of the metrics under this widget. The Bounced, Unsubscribed, Last Opened and Abuse Reports metrics don't provide this option though.
Note
The widget offers a number of metrics to track for your email campaigns. Should you need help on what a particular metric means, you can refer to MailChimp's Campaign Statistics documentation.