Track Mailchimp campaign data in Geckoboard

MailChimp website: http://mailchimp.com/

MailChimp is a web-based application that handles the three main tasks of email marketing: manage subscriber lists, build email campaigns and review campaign reports. 

Our MailChimp integration lets you see all your key data on a real-time dashboard without constantly having to log in to MailChimp. You can keep a close eye on how your email campaigns are performing and improve your email marketing strategy.

 

In this article:

* Adding a MailChimp widget to your dashboard

* Creating a connection and authenticating with MailChimp

* Types of MailChimp widgets and examples

 

Adding a MailChimp widget to your dashboard



1. Click Add Widget at the top right of your dashboard.

2. On the page of Integrations, choose MailChimp (or search for 'MailChimp' in the search box).

3. Finally, select the type of MailChimp widget you would like to add.


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Creating a connection and authenticating with MailChimp



When you add a MailChimp widget for the first time, you'll be prompted to create an connection and authenticate your MailChimp account with Geckoboard.

Once connected, Geckoboard will pull in the data from MailChimp straight to your dashboard. You only need to create the connection once, Geckoboard will take care of the rest.


Click 'Connect'. A popup window will allow you to enter your MailChimp username and password and consequently authorize your account. 

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Types of MailChimp widgets and examples



Our MailChimp integrations offers 4 widgets:

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 Campaign Metrics List



The Campaign Metrics List widget lets you track a wide range of metrics — Opens, Unsubscribes, Open Rate, Clicks, Successful Deliveries, among others — for your recent email campaigns. You can choose to display these metrics for all your mailing lists or for a specific one. 

Now set up your widget

 

The result should look like this

 

Widget Notes:

  • The widget offers a number of metrics to track for your email campaigns. Should you need help on what a particular metric means, you can refer to MailChimp's Campaign Statistics documentation here.

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List Metrics Number Stat 



This widget allows you to track the Average Open Rate, Average Click Rate, Average Subscribe Rate, Average Unsubscribe Rate, Total Subscribed and Total Cleaned for a List.

You can also track the number of people who've Subscribed, Unsubscribed or have been Cleaned since your last campaign using this widget. 

Now set up your widget

 

The result should look like this

 

Widget Notes: 

  • Based on the metric you're looking to track, you can optionally display the following secondary stats:

    Average Open Rate, Average Click Rate, Average Subscribe Rate, Subscribed since last campaign: Goal — the target you want to hit.

    Total Subscribed: You can choose from the following secondary stats for this metric:

        i) Sparkline: Visualize the trend of the total number of subscribers to your list over the last 7 or 30 days.

        ii) Percentage change: Display the percentage change in the total number of subscribers to your list from Yesterday, Last 7 days or Last 30 days.

        iii) Goal: The target you want to hit.

    Average Unsubscribe Rate, Total Cleaned, Unsubscribed since last campaign, Cleaned since last campaign: No secondary stat options are available for these metrics.

  • When displaying a secondary stat, the metric name will only show up on 2x2 sized widgets. If no secondary stat is being displayed, then the metric name will show up on 1x1 sized widgets as well. 

    In the example above, we're displaying a goal of 100K in the widget, and so the metric name - 'Total subscribed' will show up if the widget size is 2x2.

    The same widget with a 1x1 size will show up as below:


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List Subscribers Line Chart



This widget allows you to display the trend in the growth in subscribers to a List over time. You can track the trend for Total Subscribers, Opt-ins and Imports. 

Now set up your widget

 

The result should look like this 

 

 

Widget Notes:

  • This widget offers a wide range of size options.

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Campaign Metrics Number Stats



The Campaign Metrics Number Stats widget lets you track a wide range of metrics — Opens, Open Rate, Clicks, Unsubscribed, Last Opened, Abuse Reports, among others — for a specific campaign.

Further, you can choose to track these metrics for all your mailing lists or for a specific one.

Now set up your widget

 

The result should look like this

 

Widget Notes: 

  • You can optionally display a Goal for most of the metrics under this widget. The Bounced, Unsubscribed, Last Opened and Abuse Reports metrics don't provide this option though.

  • As with the List Metrics Number Stat widget, if a Goal displayed, then the metric name will only show up on 2x2 size widgets.

  • The widget offers a number of metrics to track for your email campaigns. Should you need help on what a particular metric means, you can refer to MailChimp's Campaign Statistics documentation here.

back to widget examples

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