The Shopify data source supports a variety of metrics. However, conversion metrics are not among them, as Shopify does not expose this data directly.
This guide explains how you can track conversion rate and other user activity metrics in Geckoboard using Shopify’s recommended method: Google Analytics 4 (GA4).
Here are some of the metrics you can track with this setup:
Conversion rates
Traffic and visits to your Shopify store
Add to cart actions
Checkout steps
Product page views
What users searched for on your website
Display Shopify conversion rate data on your dashboard
Follow along with the video below to set up your GA4 account, link it to your Shopify store, and visualize your GA4 data in Geckoboard. Alternatively, you can jump through the sections below for each of the required steps.
Step 1: Set up Google Analytics 4
To start, you'll need to set up a GA4 account. Follow Shopify’s step-by-step guide or Google’s official GA4 guide to do this.
When setting up Google Analytics for your Shopify store, we recommend enabling Enhanced Ecommerce measurement.
Step 2: Link Google Analytics with your Shopify store
Next, you'll need to link your GA4 account to your Shopify store with the steps below:
From your Shopify admin, go to Online Store > Preferences.
Find the Google Analytics section and click Set up Google.
Click Connect your Google account and follow the prompts to log in or select an account.
In the Your Google Analytics property section, select the tag for the GA4 property that you want to connect to your Shopify store.
Click Connect.
Data may take a few hours to start flowing into Google Analytics. To learn more about this, please see the GA4 data freshness guide.
Step 3: Visualize your data in Geckoboard
You can now start tracking conversion rates and other user activity from your Shopify store on your Geckoboard dashboards.
To begin building widgets, follow our guide on creating and customizing Google Analytics widgets for your dashboard.
Tips to further enhance your user tracking data
Depending on your needs, you may also want to connect your Google Ads to Google Analytics.
Google Analytics also offers extensive configuration options for even deeper tracking, including advanced events and behavioral insights. If you’d like to explore these further, Google’s documentation provides a wealth of resources on advanced setup and customization—check it out here.