In this article, we'll show how to use our Google Analytics data source to display data from your Google Analytics account on your Geckoboard dashboard.
Presets for Google Analytics widgets
| Metric | Timeframe | Visualization | |
| Sessions | Sessions | Past 7 days | Line chart |
| Users | Users | Past 7 days | Line chart |
| Page views | Page views | Past 7 days | Line chart |
| Bounce rate | Bounce rate | Past 30 days | Number (percentage) |
| Session duration | Session duration (average) | Past 30 days | Number (time) |
| Pages per session | Page views per session (average) | Past 30 days | Number |
| New sessions | Percentage of new sessions | Past 30 days | Number (percentage) |
| Goal completions | Goal completions | Past 7 days | Line chart |
| Goal conversion rate | Goal conversion rate | Past 7 days | Number (percentage) |
| Revenue | Revenue (total) | Past 7 days | Number |
| Conversion rate | Ecommerce conversion rate | Past 7 days | Number (percentage) |
It is possible to edit these presets to present the data in a way that works for your needs. You can also select the option to and display other metrics, timeframes or ways of grouping or splitting the data.
Tip
Aggregating data from more than one property (for example, web and mobile) is beyond the scope this this data source.
For this we recommend the Google Analytics extension for Google Sheets. Then you can connect your spreadsheet to Geckoboard via our Spreadsheets data source.
Create a new Google Analytics widget
To create a Google Analytics widget, follow these steps:
- Hover your cursor over the empty dashboard square you would like to position your widget and click the + button.
Alternatively, click , located in the top right of your dashboard. - Search for Google Analytics using the Search sources field.
Alternatively, you can also scroll down the alphabetical list of integrations until you reach the Google Analytics integration. - Click on the Google Analytics integration.
- Choose an option from the list of preset visualizations or select the option to from the bottom left of the list.
Is this is your first Google Analytics widget?
You'll need to connect your Google Analytics account to Geckoboard.
If not, you can skip to configuring your Google Analytics widget.
When adding your first Google Analytics widget, you'll be asked to create a connection and authenticate your Google Analytics account so that we're able to collect your data and display it on the dashboard.
You must have an admin account to allow us permission to collect your data. If you're not sure, check if you have an admin account.
You only need to create this connection once – we'll take care of the rest.
To connect your Google Analytics account with Geckoboard, follow these steps:
- Click on the button.
- Our Google Analytics integration uses oAuth to connect to Google Analytics, so if you're already logged into Google Analytics on your browser, you will jump straight to the widget configuration screen after a few seconds.
If you're not logged in to Google Analytics, a popup window will appear and allow you to log in for account authorization. - You're now ready to configure your first Google Analytics widget!
Creating multiple Google Analytics connections
You may need to create Google Analytics widgets using a different account to the one you used to create your first Google Analytics widget.
Example
If you need to see data on the websites of both mycompany and yourcompany, you would need to connect separately to these accounts within Geckoboard.
In these cases, you can follow the instructions below to connect a different account or select it for the widget you're creating:
- Make sure that you are only logged in to the correct Google Analytics account elsewhere in the browser or logged out of Google Analytics completely.
- Hover your cursor over the empty dashboard square you would like to position your widget and click the + button.
Alternatively, click , located in the top right of your dashboard. - Search for Google Analytics using the Search sources field.
Alternatively, you can also scroll down the alphabetical list of integrations until you reach the Google Analytics integration. - Click on the Google Analytics integration.
- Choose an option from the list of preset visualizations or select the option to from the bottom left of the list.
- You will jump straight to editing your new widget on your dashboard.
- Click on the Account field.
- Select the connection you need or click on the Add connection option to make a new connection
- Click on the button.
If you're already logged into Google Analytics on your browser, you will jump straight to the widget configuration screen after a few seconds.
If you're not logged in to Google Analytics, a popup window will appear and allow you to log in for account authorization.
Build your own Google Analytics widget
The widget configuration panel enables you to select the metrics you want to show, as well as choosing the visualization you'd like to use and adding any filters to the data.
Your widget will update on your dashboard as you create it. This will use real data from your Google Analytics account.
Each time you make a change you'll see a thin green progress bar at the top of the widget to indicate whether we're still collecting this data.
To configure your Google Analytics widget, follow these steps:
- Click the downward arrow in the Metric field to select the Metric you'd like to display.
- If you're creating a line or column chart, you may wish to compare more than one metric within the same chart. You can choose Add second metric from the bottom of the dropdown Metric menu to select extra metrics to visualize.
Once this has been done you can use the button below the dropdown menu to add more metrics.
Tip
It is possible to compare up to 9 different metrics with a line chart and up to 3 different metrics with a column chart. You can also delete any metrics that you do not wish to include by clicking on the cross to the right of the metric name.
Note
It is only possible for us to compare metrics which are measuring the same type of value. It is not possible to compare a percentage with a duration on the same chart, for example.
- Select the visualization you want to use from the options below the metrics.
Not all visualizations are available for all metrics or all combinations of metrics and filters.
Tip
Using appropriate visualizations can make a world of difference while consuming your dashboards and can help inspire action. We’ve created this handy flowchart which makes it easy to identify the best visualization for the metric you're looking to display.
- Select a Time value that you'd like to see data for.
You can choose to track the Past 7, 14, 28, 30, or 90 days. You can also show the calendar day (Today) and This Week, Month, Quarter, or Year in progress. It's also possible to use a Custom timeframe.Note
We always count the week as beginning on a Monday in this Google Analytics integration.
- You may need to Group your data by a particular value in order to create a chart, leaderboard or table so that we know which values to use for rows or labels or for the horizontal axis of a chart. For example, it's possible to see many of these metrics calculated for particular locations, browsers or channel groupings, as well as showing them over time .
This option is expressed in different ways for different visualizations:
- If you're creating a line or column chart, and haven't chosen additional metrics to compare, you may want to split the data, for example to show performance for particular channel groupings by number of new users over a set time period .
Tip
It is only possible to use the Split by option when looking at a single metric.
Warning
As with additional metrics, the maximum number of columns available is 3 and the maximum number of line chart series is 9. If more than this is available, you will not see all of the available data.
- Add any optional Filters to refine this data and click on the button.
When adding filters, you'll be taken to a new menu and can choose a filter from the dropdown options and a value that you'd like this filter to match.
Most filters allow you to select that it is or is not a specific value or that the filtered option contains or does not contain a specific value.
Time based filters, such as Created at allow you to select a timeframe of the Past 7, 14, 28, 30, or 90 days. Additionally, you can filter by Today and This week, Month, Quarter, or Year.Example
If you'd like to see only pageviews from Europe, you could apply the filter Continent is and the option Europe, or you could apply the filter Continent is not and the options Americas, Asia, Oceania and Africa and (not set).
- If necessary, enable the option to set a Goal and fill in your goal value. You can also specify whether it's a Less than or More than goal.
- You can use the Fine-tune Menu to change the number of decimal places used or add additional information about the values being displayed. Instructions for this are available here.
- And you're done! Click anywhere outside the menu to exit.
Which metrics are available in this integration?
Tip
If you're not sure which metrics to track, you might be interested in our SaaS Metrics Generator, which can help you find the right metrics and learn more about them.
Google Analytics widgets refresh rate
Visualizations powered by this Google Analytics integration refresh every 10 minutes.
